When it comes to getting a home market-ready, paint beats almost any other home improvement upgrade. A recent survey found that three out of four real estate professionals say repainting the interior can add the most value before a sale—sometimes boosting the listing’s value by as much as 10%, or up to $20,000.
Painting is the most cost-effective upgrade, and it covers the most space in a home. Supplies are inexpensive compared to other projects, so if a seller has a limited budget, investing in paint is almost always the best choice.
Even if you keep the same color, a fresh coat hides dents and dings, makes the walls look new, and gives the entire home that “fresh paint” feeling buyers love.
Color Choice Matters
Fresh paint is so impactful that it tops the list of recommended updates before listing a home, according to the National Association of REALTORS®’ Remodeling Impact Report.
The color itself can make or break a first impression. Buyers often react strongly to wall colors—sometimes positively, sometimes negatively.
For example, more than half of buyers say red walls are a dealbreaker. Red sends subconscious signals—stop, caution, high energy—which may work in a restaurant, but not in a home meant to feel calm and welcoming.
Other bold or neon hues, including orange, purple, or hot pink, tend to turn buyers off as well.
By contrast, neutrals dominate. Whites, grays, and beiges remain the top choices, with soft transitional shades like “greige” (a blend of beige and gray) growing in popularity.
Agent-Approved Staging Palettes
The survey revealed the following favorite color combinations when preparing a home for sale:
- Beige and soft green (tied as the favorite staging palette)
- White and gray (tied as the favorite staging palette)
- Navy and white—for contrast without overwhelming buyers
- Bold combos like black and gold or taupe and teal—but best reserved for luxury spaces
Why Fresh Paint Works
Half of homeowners say they repaint not to change the color, but to refresh and renew the look of their space.
Think of it like buying a pre-owned car—you expect it to be detailed, clean, and smelling fresh. Buyers expect the same from a house. Fresh paint delivers that “like new” feeling.
Whether you’re selling or staying, repainting every three to five years keeps your home looking polished. Life leaves marks on the walls, but a new coat of paint can restore the space and make it shine again.
✨ Pro Tip from Lynn Nichols, Realtor®: If you’re considering selling, I’ll help guide you on the best paint colors and finishes to maximize your home’s value. With my Ready, Set, Sold system, we focus on smart, high-return improvements that get you top dollar—fast.
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